Abstract: A system and a method in a computer-enabled environment are provided. The method includes the following steps: determining a user reputation of a user designator in response to a user rank of the user designator and an avatar rank of each of at least one avatar designator which is associated with the user designator; and determining an avatar reputation of that avatar designator in response to the avatar rank of that avatar designator and the user rank of the user designator, wherein the user designator corresponds to a real world user, the avatar designator corresponds to a user function in a visualized world of the computer-enabled environment, and each of the at least one avatar designator is manipulatable by the real world user.

Abstract: An interactive system for conducting electronic commerce. The system provides multiple electronic shopping baskets for each user. Each electronic shopping basket has an indication of items 128 currently within the electronic shopping basket, billing 114 and shipment information 112. The system further provides the user means for conducting electronic commerce when the user is not authenticated.