Abstract: A linerless label system which utilizes a substrate provided in roll form and which is printed on one side with an image overcoated with an adhesive. The opposite surface of the substrate has release characteristics. The web is fed across the surface of an anvil plate. A die engages the anvil plate, cuts the label from the web which label is then transferred to the surface of an item to be labeled, such as a plastic container. Intermittently, a wiper blade sweeps across the surface of the die to prevent the labels from sticking to the die edge. Preferably, the wiper blade carries a lubricant such as a silicon-based grease.