Abstract: A system and method for designing a conversational interface is disclosed. The method includes displaying a first portion of a conversational interface editor, receiving user interaction in the first portion defining a first message object attributed to a first conversational entity, displaying a second portion of the conversational interface editor, receiving user interaction in the second portion defining a second message object attributed to a second conversational entity, and displaying a third portion of the conversational interface editor, the third portion arranging the first message object and the second message object to depict a structure of a conversational interaction between the first conversational entity and the second conversational entity in a conversational interface.