Abstract: Systems and methods are provided to determine that an input to the web browser that displays a web page on a mobile computing device is received, and compare a determined property of the received input with at least one reference value that corresponds to the property. An intent to exit the displayed webpage is detected when the determined property of the received input is the same as or exceeds the at least one reference value. A message is displayed on the display of the mobile computing device based on the determination of intent to exit the displayed web page.
Type:
Grant
Filed:
January 20, 2017
Date of Patent:
September 25, 2018
Assignee:
Bounce Exchange, Inc.
Inventors:
Ryan Joshua Urban, Bing Wu, Benzion Gribetz Rubin, Joseph West, Namik Abdulzade
Abstract: Use action in the form of movement of a tracking device on a webpage, represented by cursor gestures on the webpage, is used to detect it a user intends to leave the webpage. Upon detection of an intent to leave the webpage, an advertisement may be displayed to a use. The advertisement may be targeted to the user and/or based on the content the user was viewing on the webpage.