Abstract: A customer loyalty rewards program random enhanced reward distribution system and method may comprise a server (304) receiving an indication that a user is a qualified participant because the user is one of a recipient of customer loyalty rewards program currency and qualified to be such a recipient. The server (304) may be configured to provide the user with a representation of a game (1400), via a communication network (290). The server (304) may be configured to receive, via the communication network (290), from the user, an indication that the user participates (1402) using the representation of the game (1400). The server (304) may determine whether the user is an enhanced reward recipient. The server (304) may be configured to determine whether the user is an enhanced reward recipient by selecting a position in a results array (100) predetermined to contain the indication (104) of whether the user is an enhanced reward recipient.