Patents Assigned to Brand Affinity Technologies, Inc.
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Patent number: 8875027Abstract: The present invention is and includes a device, system and method for providing an image enhancement widget. The device, system and method include a javascript component that, upon execution, obtains at least one subject of primary content on a networked page, and at least one permission for enhancement of the primary content, ones of a plurality of content produced remotely from the javascript component and according to the javascript component, and an enhancement widget. The enhancement widget may be a flash widget.Type: GrantFiled: August 8, 2011Date of Patent: October 28, 2014Assignee: Brand Affinity Technologies, Inc.Inventor: Ryan Steelberg
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Publication number: 20140244379Abstract: An endorsed advertising engine, system and method, which includes at least one vault having media assets, a recommendation engine that matches the media assets from the vault with at least one requested creative, and a delivery engine that integrates the requested creative with the matched media assets from the vault.Type: ApplicationFiled: April 17, 2014Publication date: August 28, 2014Applicant: Brand Affinity Technologies, Inc.Inventors: Ryan Steelberg, Chad Steelberg
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Publication number: 20140244615Abstract: An apparatus, system and method for an open indexing system, which includes an indexing engine associated with at least one processor and having one or more open inputs for inputting of indexing criteria, at least one computerized search engine for obtaining information across at least one computing network in accordance with the indexing criteria, at least one repository comprising at least one computing memory for storing information obtained via the at least one computerized search engine and corresponded to the indexing criteria, and at least one reporting engine, wherein an output of the reporting engine is manipulable responsive to modification to one or more categorizations dependent on the indexing criteria, and wherein the output is dependent solely on the information in said at least one repository.Type: ApplicationFiled: April 25, 2014Publication date: August 28, 2014Applicant: Brand Affinity Technologies, Inc.Inventors: Ryan Steelberg, Chad Steelberg
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Publication number: 20140244443Abstract: A search engine, system and method for locating and rating a plurality of electronic mentions of respective ones of a plurality of brands.Type: ApplicationFiled: April 11, 2014Publication date: August 28, 2014Applicant: BRAND AFFINITY TECHNOLOGIES, INC.Inventors: Ryan Steelberg, Chad Steelberg
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Patent number: 8751479Abstract: An apparatus, system and method for an open indexing system, which includes an indexing engine associated with at least one processor and having one or more open inputs for inputting of indexing criteria, at least one computerized search engine for obtaining information across at least one computing network in accordance with the indexing criteria, at least one repository comprising at least one computing memory for storing information obtained via the at least one computerized search engine and corresponded to the indexing criteria, and at least one reporting engine, wherein an output of the reporting engine is manipulable responsive to modification to one or more categorizations dependent on the indexing criteria, and wherein the output is dependent solely on the information in said at least one repository.Type: GrantFiled: October 29, 2009Date of Patent: June 10, 2014Assignee: Brand Affinity Technologies, Inc.Inventors: Ryan Steelberg, Chad Steelberg
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Patent number: 8738653Abstract: The present invention is and includes a device, system and method for providing an image enhancement widget. The device, system and method include a javascript component that, upon execution, obtains at least one subject of primary content on a networked page, and at least one permission for enhancement of the primary content, ones of a plurality of content produced remotely from the javascript component and according to the javascript component, and an enhancement widget. The enhancement widget may be a flash widget.Type: GrantFiled: July 11, 2011Date of Patent: May 27, 2014Assignee: Brand Affinity Technologies, Inc.Inventors: Chad Steelberg, Ryan Steelberg
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Patent number: 8732572Abstract: The present invention is and includes a device, system and method for providing an image enhancement widget. The device, system and method include a javascript component that, upon execution, obtains at least one subject of primary content on a networked page, and at least one permission for enhancement of the primary content, ones of a plurality of content produced remotely from the javascript component and according to the javascript component, and an enhancement widget. The enhancement widget may be a flash widget.Type: GrantFiled: July 21, 2011Date of Patent: May 20, 2014Assignee: Brand Affinity Technologies, Inc.Inventor: Ryan Steelberg
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Patent number: 8725563Abstract: A search engine, system and method for locating and rating a plurality of electronic mentions of respective ones of a plurality of brands.Type: GrantFiled: November 6, 2009Date of Patent: May 13, 2014Assignee: Brand Affinity Technologies, Inc.Inventors: Ryan Steelberg, Chad Steelberg
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Publication number: 20140058791Abstract: An apparatus, system and method of implementing a computerized brand affinity engine. The apparatus, system and method include at least a plurality of computerized access points having accessible thereto a plurality of sites mentioning at least one sponsor, a categorized, hierarchical database of keywords, wherein at least the keywords falling in at least one category of the hierarchy correspond to a sponsor category of the at least one sponsor, and a tracker, wherein the tracker tracks positive ones of the mentions of the at least one sponsor on ones of the plurality of sites and negative ones of the mentions of the at least one sponsor on ones of the plurality of sites, in accordance with positive and negative keywords of the categorized, hierarchical database in the sponsor category, and wherein the tracker issues an rating with regard to the at least one sponsor in accordance with the positive ones and the negative ones of the mentions.Type: ApplicationFiled: October 1, 2013Publication date: February 27, 2014Applicant: BRAND AFFINITY TECHNOLOGIES, INC.Inventors: Ryan Steelberg, Chad Steelberg
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Publication number: 20140046779Abstract: An advertising engine, system and method of using is described. The engine includes at least one vault including a plurality of media assets, a recommendation engine that matches at least one media asset from the vault with at least one requested creative, a delivery engine that integrates the requested creative with the matched media assets from the vault, and a management engine that regulates and/or tracks ones of the at least one media asset.Type: ApplicationFiled: October 8, 2013Publication date: February 13, 2014Applicant: Brand Affinity Technologies, Inc.Inventors: Ryan Steelberg, Chad Steelberg
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Patent number: 8621343Abstract: The present invention is and includes a device, system and method for providing an image enhancement widget. The device, system and method include a javascript component that, upon execution, obtains at least one subject of primary content on a networked page, and at least one permission for enhancement of the primary content, ones of a plurality of content produced remotely from the javascript component and according to the javascript component, and an enhancement widget. The enhancement widget may be a flash widget.Type: GrantFiled: July 18, 2011Date of Patent: December 31, 2013Assignee: Brand Affinity Technologies, Inc.Inventors: Ryan Steelberg, Chad Steelberg
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Publication number: 20130339109Abstract: An advertising engine, system and method for formulation of endorsed advertising. The engine, system and method includes at least one computerized storage vault including a plurality of media assets correspondent to each prospective endorser for the endorsed advertising, and a graphical user interface for presentation of the plurality of media assets having a multi-layer format. The graphical user interface may include a library that presents at least a first layer including available ones of the prospective endorsers, and at least a second layer including ones of the media assets correspondent to each of the prospective endorsers, and a recommendation engine that presents at least ones of the media assets correspondent to a plurality of ranked ones of the prospective endorsers from the vault responsive to a request for the endorsed advertising.Type: ApplicationFiled: May 22, 2013Publication date: December 19, 2013Applicant: Brand Affinity Technologies, Inc.Inventor: Ryan Steelberg
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Patent number: 8583693Abstract: An advertising engine, system and method of using is described. The engine includes at least one vault including a plurality of media assets, a recommendation engine that matches at least one media asset from the vault with at least one requested creative, a delivery engine that integrates the requested creative with the matched media assets from the vault, and a management engine that regulates and/or tracks ones of the at least one media asset.Type: GrantFiled: November 19, 2010Date of Patent: November 12, 2013Assignee: Brand Affinity Technologies, Inc.Inventors: Ryan Steelberg, Chad Steelberg
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Publication number: 20130290098Abstract: An apparatus, system and method for placing an advertisement is disclosed. An audio work may be analyzed for at least one keyword. The at least one keyword may be accessed for its relevance to an advertisement. Based on the assessment of the at least one keyword and an avail of the audio work, the advertisement may be placed within the audio work.Type: ApplicationFiled: June 11, 2013Publication date: October 31, 2013Applicant: Brand Affinity Technologies, Inc.Inventors: Ryan Steelberg, Chad Steelberg
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Publication number: 20130282685Abstract: A computer-based search engine for performing a search for a keyword, comprising a result responsive to a search, a database comprising a plurality of terms organized by categories wherein at least one of the categories includes the keyword, and relational ones of the plurality of terms to the keyword; a heuristic engine comprising a plurality of rules which, when executed by a processor, applies the rules in accordance with the relational ones of the plurality of terms to a networked site to assess the keyword as a primary subject of the networked site.Type: ApplicationFiled: April 1, 2013Publication date: October 24, 2013Applicant: Brand Affinity Technologies, Inc.Inventors: Ryan Steelberg, Chad Steelberg
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Patent number: 8548844Abstract: An apparatus, system and method of implementing a computerized brand affinity engine. The apparatus, system and method include at least a plurality of computerized access points having accessible thereto a plurality of sites mentioning at least one sponsor, a categorized, hierarchical database of keywords, wherein at least the keywords falling in at least one category of the hierarchy correspond to a sponsor category of the at least one sponsor, and a tracker, wherein the tracker tracks positive ones of the mentions of the at least one sponsor on ones of the plurality of sites and negative ones of the mentions of the at least one sponsor on ones of the plurality of sites, in accordance with positive and negative keywords of the categorized, hierarchical database in the sponsor category, and wherein the tracker issues an rating with regard to the at least one sponsor in accordance with the positive ones and the negative ones of the mentions.Type: GrantFiled: October 14, 2009Date of Patent: October 1, 2013Assignee: Brand Affinity Technologies, Inc.Inventors: Ryan Steelberg, Chad Steelberg
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Patent number: 8285700Abstract: An apparatus, system and method of implementing a computerized brand affinity engine. The apparatus, system and method include at least a plurality of computerized access points having accessible thereto a plurality of sites mentioning at least one sponsor, a categorized, hierarchical database of keywords, wherein at least the keywords falling in at least one category of the hierarchy correspond to a sponsor category of the at least one sponsor, and a tracker, wherein the tracker tracks positive ones of the mentions of the at least one sponsor on ones of the plurality of sites and negative ones of the mentions of the at least one sponsor on ones of the plurality of sites, in accordance with positive and negative keywords of the categorized, hierarchical database in the sponsor category, and wherein the tracker issues an rating with regard to the at least one sponsor in accordance with the positive ones and the negative ones of the mentions.Type: GrantFiled: February 19, 2010Date of Patent: October 9, 2012Assignee: Brand Affinity Technologies, Inc.Inventors: Ryan Steelberg, Chad Steelberg
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Patent number: 7809603Abstract: A clearinghouse apparatus, system and method for content, including an ad generator, an ad generator interface by which a user can interact with the ad generator, wherein, in an interaction with the ad generator using the ad generator interface, at least one content item other than content owned by the user is requested for inclusion in a creative, a content provision rules engine having a plurality of rules asserted by the owner of the content to govern the inclusion of the content in the creative, including at least one upsell rule, and a content provision interface by which the owner of the content can interact with the content rules engine to assert the plurality of rules. The invention may additionally include an approval engine, wherein ones of the plurality of rules necessitate that the creative be reviewed and approved by the owner prior to the inclusion of the content, and an approval engine interface by which the owner can interact with the approval engine.Type: GrantFiled: October 31, 2007Date of Patent: October 5, 2010Assignee: Brand Affinity Technologies, Inc.Inventors: Ryan Steelberg, Chad Steelberg
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Publication number: 20100114701Abstract: An endorsed advertising engine, system and method, including at least one vault stored in at least one computerized memory location, said at least one vault comprising media assets, wherein at least one of the media assets is directly related to at least one charitable institution, a recommendation engine including at least one database that matches the charitable at least one media asset from the vault with at least one requested creative, and a delivery engine that at least partially electronically prepares for integration and/or integrates the requested creative with the matched, charitable at least one media asset from the vault.Type: ApplicationFiled: June 4, 2009Publication date: May 6, 2010Applicant: Brand Affinity Technologies, Inc.Inventors: Ryan Steelberg, Chad Steelberg
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Publication number: 20100082598Abstract: An advertising engine, system and method of using is described. The engine includes at least one vault including a plurality of media assets, a recommendation engine that matches at least one media asset from the vault with at least one requested creative, a delivery engine that integrates the requested creative with the matched media assets from the vault, and a management engine that regulates and/or tracks ones of the at least one media asset.Type: ApplicationFiled: July 31, 2009Publication date: April 1, 2010Applicant: Brand Affinity Technologies, Inc.Inventors: Ryan Steelberg, Chad Steelberg