Patents Assigned to Brand Affinity Technologies, Inc.
  • Patent number: 8875027
    Abstract: The present invention is and includes a device, system and method for providing an image enhancement widget. The device, system and method include a javascript component that, upon execution, obtains at least one subject of primary content on a networked page, and at least one permission for enhancement of the primary content, ones of a plurality of content produced remotely from the javascript component and according to the javascript component, and an enhancement widget. The enhancement widget may be a flash widget.
    Type: Grant
    Filed: August 8, 2011
    Date of Patent: October 28, 2014
    Assignee: Brand Affinity Technologies, Inc.
    Inventor: Ryan Steelberg
  • Publication number: 20140244443
    Abstract: A search engine, system and method for locating and rating a plurality of electronic mentions of respective ones of a plurality of brands.
    Type: Application
    Filed: April 11, 2014
    Publication date: August 28, 2014
    Applicant: BRAND AFFINITY TECHNOLOGIES, INC.
    Inventors: Ryan Steelberg, Chad Steelberg
  • Publication number: 20140244615
    Abstract: An apparatus, system and method for an open indexing system, which includes an indexing engine associated with at least one processor and having one or more open inputs for inputting of indexing criteria, at least one computerized search engine for obtaining information across at least one computing network in accordance with the indexing criteria, at least one repository comprising at least one computing memory for storing information obtained via the at least one computerized search engine and corresponded to the indexing criteria, and at least one reporting engine, wherein an output of the reporting engine is manipulable responsive to modification to one or more categorizations dependent on the indexing criteria, and wherein the output is dependent solely on the information in said at least one repository.
    Type: Application
    Filed: April 25, 2014
    Publication date: August 28, 2014
    Applicant: Brand Affinity Technologies, Inc.
    Inventors: Ryan Steelberg, Chad Steelberg
  • Publication number: 20140244379
    Abstract: An endorsed advertising engine, system and method, which includes at least one vault having media assets, a recommendation engine that matches the media assets from the vault with at least one requested creative, and a delivery engine that integrates the requested creative with the matched media assets from the vault.
    Type: Application
    Filed: April 17, 2014
    Publication date: August 28, 2014
    Applicant: Brand Affinity Technologies, Inc.
    Inventors: Ryan Steelberg, Chad Steelberg
  • Patent number: 8751479
    Abstract: An apparatus, system and method for an open indexing system, which includes an indexing engine associated with at least one processor and having one or more open inputs for inputting of indexing criteria, at least one computerized search engine for obtaining information across at least one computing network in accordance with the indexing criteria, at least one repository comprising at least one computing memory for storing information obtained via the at least one computerized search engine and corresponded to the indexing criteria, and at least one reporting engine, wherein an output of the reporting engine is manipulable responsive to modification to one or more categorizations dependent on the indexing criteria, and wherein the output is dependent solely on the information in said at least one repository.
    Type: Grant
    Filed: October 29, 2009
    Date of Patent: June 10, 2014
    Assignee: Brand Affinity Technologies, Inc.
    Inventors: Ryan Steelberg, Chad Steelberg
  • Patent number: 8738653
    Abstract: The present invention is and includes a device, system and method for providing an image enhancement widget. The device, system and method include a javascript component that, upon execution, obtains at least one subject of primary content on a networked page, and at least one permission for enhancement of the primary content, ones of a plurality of content produced remotely from the javascript component and according to the javascript component, and an enhancement widget. The enhancement widget may be a flash widget.
    Type: Grant
    Filed: July 11, 2011
    Date of Patent: May 27, 2014
    Assignee: Brand Affinity Technologies, Inc.
    Inventors: Chad Steelberg, Ryan Steelberg
  • Patent number: 8732572
    Abstract: The present invention is and includes a device, system and method for providing an image enhancement widget. The device, system and method include a javascript component that, upon execution, obtains at least one subject of primary content on a networked page, and at least one permission for enhancement of the primary content, ones of a plurality of content produced remotely from the javascript component and according to the javascript component, and an enhancement widget. The enhancement widget may be a flash widget.
    Type: Grant
    Filed: July 21, 2011
    Date of Patent: May 20, 2014
    Assignee: Brand Affinity Technologies, Inc.
    Inventor: Ryan Steelberg
  • Patent number: 8725563
    Abstract: A search engine, system and method for locating and rating a plurality of electronic mentions of respective ones of a plurality of brands.
    Type: Grant
    Filed: November 6, 2009
    Date of Patent: May 13, 2014
    Assignee: Brand Affinity Technologies, Inc.
    Inventors: Ryan Steelberg, Chad Steelberg
  • Publication number: 20140058791
    Abstract: An apparatus, system and method of implementing a computerized brand affinity engine. The apparatus, system and method include at least a plurality of computerized access points having accessible thereto a plurality of sites mentioning at least one sponsor, a categorized, hierarchical database of keywords, wherein at least the keywords falling in at least one category of the hierarchy correspond to a sponsor category of the at least one sponsor, and a tracker, wherein the tracker tracks positive ones of the mentions of the at least one sponsor on ones of the plurality of sites and negative ones of the mentions of the at least one sponsor on ones of the plurality of sites, in accordance with positive and negative keywords of the categorized, hierarchical database in the sponsor category, and wherein the tracker issues an rating with regard to the at least one sponsor in accordance with the positive ones and the negative ones of the mentions.
    Type: Application
    Filed: October 1, 2013
    Publication date: February 27, 2014
    Applicant: BRAND AFFINITY TECHNOLOGIES, INC.
    Inventors: Ryan Steelberg, Chad Steelberg
  • Publication number: 20140046779
    Abstract: An advertising engine, system and method of using is described. The engine includes at least one vault including a plurality of media assets, a recommendation engine that matches at least one media asset from the vault with at least one requested creative, a delivery engine that integrates the requested creative with the matched media assets from the vault, and a management engine that regulates and/or tracks ones of the at least one media asset.
    Type: Application
    Filed: October 8, 2013
    Publication date: February 13, 2014
    Applicant: Brand Affinity Technologies, Inc.
    Inventors: Ryan Steelberg, Chad Steelberg
  • Patent number: 8621343
    Abstract: The present invention is and includes a device, system and method for providing an image enhancement widget. The device, system and method include a javascript component that, upon execution, obtains at least one subject of primary content on a networked page, and at least one permission for enhancement of the primary content, ones of a plurality of content produced remotely from the javascript component and according to the javascript component, and an enhancement widget. The enhancement widget may be a flash widget.
    Type: Grant
    Filed: July 18, 2011
    Date of Patent: December 31, 2013
    Assignee: Brand Affinity Technologies, Inc.
    Inventors: Ryan Steelberg, Chad Steelberg
  • Publication number: 20130339109
    Abstract: An advertising engine, system and method for formulation of endorsed advertising. The engine, system and method includes at least one computerized storage vault including a plurality of media assets correspondent to each prospective endorser for the endorsed advertising, and a graphical user interface for presentation of the plurality of media assets having a multi-layer format. The graphical user interface may include a library that presents at least a first layer including available ones of the prospective endorsers, and at least a second layer including ones of the media assets correspondent to each of the prospective endorsers, and a recommendation engine that presents at least ones of the media assets correspondent to a plurality of ranked ones of the prospective endorsers from the vault responsive to a request for the endorsed advertising.
    Type: Application
    Filed: May 22, 2013
    Publication date: December 19, 2013
    Applicant: Brand Affinity Technologies, Inc.
    Inventor: Ryan Steelberg
  • Patent number: 8583693
    Abstract: An advertising engine, system and method of using is described. The engine includes at least one vault including a plurality of media assets, a recommendation engine that matches at least one media asset from the vault with at least one requested creative, a delivery engine that integrates the requested creative with the matched media assets from the vault, and a management engine that regulates and/or tracks ones of the at least one media asset.
    Type: Grant
    Filed: November 19, 2010
    Date of Patent: November 12, 2013
    Assignee: Brand Affinity Technologies, Inc.
    Inventors: Ryan Steelberg, Chad Steelberg
  • Publication number: 20130290098
    Abstract: An apparatus, system and method for placing an advertisement is disclosed. An audio work may be analyzed for at least one keyword. The at least one keyword may be accessed for its relevance to an advertisement. Based on the assessment of the at least one keyword and an avail of the audio work, the advertisement may be placed within the audio work.
    Type: Application
    Filed: June 11, 2013
    Publication date: October 31, 2013
    Applicant: Brand Affinity Technologies, Inc.
    Inventors: Ryan Steelberg, Chad Steelberg
  • Publication number: 20130282685
    Abstract: A computer-based search engine for performing a search for a keyword, comprising a result responsive to a search, a database comprising a plurality of terms organized by categories wherein at least one of the categories includes the keyword, and relational ones of the plurality of terms to the keyword; a heuristic engine comprising a plurality of rules which, when executed by a processor, applies the rules in accordance with the relational ones of the plurality of terms to a networked site to assess the keyword as a primary subject of the networked site.
    Type: Application
    Filed: April 1, 2013
    Publication date: October 24, 2013
    Applicant: Brand Affinity Technologies, Inc.
    Inventors: Ryan Steelberg, Chad Steelberg
  • Patent number: 8548844
    Abstract: An apparatus, system and method of implementing a computerized brand affinity engine. The apparatus, system and method include at least a plurality of computerized access points having accessible thereto a plurality of sites mentioning at least one sponsor, a categorized, hierarchical database of keywords, wherein at least the keywords falling in at least one category of the hierarchy correspond to a sponsor category of the at least one sponsor, and a tracker, wherein the tracker tracks positive ones of the mentions of the at least one sponsor on ones of the plurality of sites and negative ones of the mentions of the at least one sponsor on ones of the plurality of sites, in accordance with positive and negative keywords of the categorized, hierarchical database in the sponsor category, and wherein the tracker issues an rating with regard to the at least one sponsor in accordance with the positive ones and the negative ones of the mentions.
    Type: Grant
    Filed: October 14, 2009
    Date of Patent: October 1, 2013
    Assignee: Brand Affinity Technologies, Inc.
    Inventors: Ryan Steelberg, Chad Steelberg
  • Patent number: 8285700
    Abstract: An apparatus, system and method of implementing a computerized brand affinity engine. The apparatus, system and method include at least a plurality of computerized access points having accessible thereto a plurality of sites mentioning at least one sponsor, a categorized, hierarchical database of keywords, wherein at least the keywords falling in at least one category of the hierarchy correspond to a sponsor category of the at least one sponsor, and a tracker, wherein the tracker tracks positive ones of the mentions of the at least one sponsor on ones of the plurality of sites and negative ones of the mentions of the at least one sponsor on ones of the plurality of sites, in accordance with positive and negative keywords of the categorized, hierarchical database in the sponsor category, and wherein the tracker issues an rating with regard to the at least one sponsor in accordance with the positive ones and the negative ones of the mentions.
    Type: Grant
    Filed: February 19, 2010
    Date of Patent: October 9, 2012
    Assignee: Brand Affinity Technologies, Inc.
    Inventors: Ryan Steelberg, Chad Steelberg
  • Patent number: 7809603
    Abstract: A clearinghouse apparatus, system and method for content, including an ad generator, an ad generator interface by which a user can interact with the ad generator, wherein, in an interaction with the ad generator using the ad generator interface, at least one content item other than content owned by the user is requested for inclusion in a creative, a content provision rules engine having a plurality of rules asserted by the owner of the content to govern the inclusion of the content in the creative, including at least one upsell rule, and a content provision interface by which the owner of the content can interact with the content rules engine to assert the plurality of rules. The invention may additionally include an approval engine, wherein ones of the plurality of rules necessitate that the creative be reviewed and approved by the owner prior to the inclusion of the content, and an approval engine interface by which the owner can interact with the approval engine.
    Type: Grant
    Filed: October 31, 2007
    Date of Patent: October 5, 2010
    Assignee: Brand Affinity Technologies, Inc.
    Inventors: Ryan Steelberg, Chad Steelberg
  • Publication number: 20100114701
    Abstract: An endorsed advertising engine, system and method, including at least one vault stored in at least one computerized memory location, said at least one vault comprising media assets, wherein at least one of the media assets is directly related to at least one charitable institution, a recommendation engine including at least one database that matches the charitable at least one media asset from the vault with at least one requested creative, and a delivery engine that at least partially electronically prepares for integration and/or integrates the requested creative with the matched, charitable at least one media asset from the vault.
    Type: Application
    Filed: June 4, 2009
    Publication date: May 6, 2010
    Applicant: Brand Affinity Technologies, Inc.
    Inventors: Ryan Steelberg, Chad Steelberg
  • Publication number: 20100082598
    Abstract: An advertising engine, system and method of using is described. The engine includes at least one vault including a plurality of media assets, a recommendation engine that matches at least one media asset from the vault with at least one requested creative, a delivery engine that integrates the requested creative with the matched media assets from the vault, and a management engine that regulates and/or tracks ones of the at least one media asset.
    Type: Application
    Filed: July 31, 2009
    Publication date: April 1, 2010
    Applicant: Brand Affinity Technologies, Inc.
    Inventors: Ryan Steelberg, Chad Steelberg