Abstract: The exemplary embodiments of the present invention provide a system and method for administering a rewards program. The system includes a computer system in communication with a network. The computer system includes a creation module that creates a reward account upon issuing a credit card from a credit card issuer, a reward adjusting module that adjusts the reward account when the credit card is used in a transaction, and a reward module that grants at least one reward transaction for the credit card issuer. The method includes creating a reward account upon issuing a credit card from a credit card issuer, adjusting the reward account when the credit card is used in at least one transaction, and coordinating at least one rewards transaction for the credit card issuer.

Abstract: A method of administering a rewards program for a credit card issuer client of a rewards contractor. The rewards contractor makes arrangements for delivery of a reward to a recipient designated by the credit card issuer, and payment for the reward is made using a credit card issued by the credit card issuer. In this manner, the credit card issuer client receives a revenue stream in the form of the standard transaction rate charged to the vendor of the reward, which can be used to offset a portion of the cost of the rewards program.