Abstract: A packaging and container system addresses the different needs for packaging bananas, transporting the bananas, and displaying the bananas for sale, all in the same container. The system uses a box or box frame, and at least one perimeter wall that is an independent piece. A film (e.g. plastic sheet) is used to suspend the bananas inside the box during transport to prevent or reduce friction or rubbing between bananas and between the bananas and the sides of the container. Once packed, the box can rotated to its transport position where the bananas are suspended within the film inside the container. Once at the retail location, the container can again be laid on a side and a perimeter wall removed to expose and display the bananas.