Abstract: An apparatus for attaching a pliable material, such as a towel, to a more rigid structure, such as a golf bag, is disclosed. The apparatus includes a body. The body has a cylindrical, vertically disposed bore. The body of the apparatus is attached to the rigid structure. A ball of smaller diameter than the bore of the body is wrapped in the pliable material and forced into the bore. The pliable material is thereby wedged between the ball and the wall of the bore.