Patents Assigned to Bridge and Post, Inc.
  • METHOD AND APPARATUS FOR TAGGING NETWORK TRAFFIC USING EXTENSIBLE FIELDS IN MESSAGE HEADERS
    Publication number: 20170223134
    Abstract: Embodiments within describe a system and method of tagging network traffic with relevant user information for facilitating the delivery of directed media. In an embodiment, a user identifier is generated from user information. Network traffic from the user and bound for a destination site is tagged within a network routing device. The tagged traffic is tagged with a request identifier that has the user identifier encrypted in an alphanumeric string. The tagged network traffic is transmitted to the destination site. A request is received from the destination site to decode the tagged network traffic, retrieve stored user information, and transmit the stored user information to the destination site.
    Type: Application
    Filed: April 17, 2017
    Publication date: August 3, 2017
    Applicant: Bridge and Post, Inc.
    Inventors: Nitin J. Shah, Jasminder S. Banga, Miten Sampat, Amul Patel
  • Method and apparatus for tagging network traffic using extensible fields in message headers
    Patent number: 9659314
    Abstract: Embodiments within describe a system and method of tagging network traffic with relevant user information for facilitating the delivery of directed media. In an embodiment, a user identifier is generated from user information. Network traffic from the user and bound for a destination site is tagged within a network routing device. The tagged traffic is tagged with a request identifier that has the user identifier encrypted in an alphanumeric string. The tagged network traffic is transmitted to the destination site. A request is received from the destination site to decode the tagged network traffic, retrieve stored user information, and transmit the stored user information to the destination site.
    Type: Grant
    Filed: October 10, 2014
    Date of Patent: May 23, 2017
    Assignee: Bridge and Post, Inc.
    Inventors: Nitin J. Shah, Jasminder S. Banga, Miten Sampat, Amul Patel
  • METHOD AND APPARATUS FOR TAGGING NETWORK TRAFFIC USING EXTENSIBLE FIELDS IN MESSAGE HEADERS
    Publication number: 20150032550
    Abstract: Embodiments within describe a system and method of tagging network traffic with relevant user information for facilitating the delivery of directed media. In an embodiment, a user identifier is generated from user information. Network traffic from the user and bound for a destination site is tagged within a network routing device. The tagged traffic is tagged with a request identifier that has the user identifier encrypted in an alphanumeric string. The tagged network traffic is transmitted to the destination site. A request is received from the destination site to decode the tagged network traffic, retrieve stored user information, and transmit the stored user information to the destination site.
    Type: Application
    Filed: October 10, 2014
    Publication date: January 29, 2015
    Applicant: BRIDGE AND POST, INC.
    Inventors: Nitin J. Shah, Jasminder S. Banga, Miten Sampat, Amul Patel
  • Method and apparatus for tagging network traffic using extensible fields in message headers
    Patent number: 8862747
    Abstract: Embodiments of a system and method of tagging network traffic with relevant user demographic and location information for facilitating the delivery of directed media are described. A tag processing module within a router device coupling a client computer to a destination site served by a server computer intercepts a request from a client computer to a server computer over a network.
    Type: Grant
    Filed: March 10, 2008
    Date of Patent: October 14, 2014
    Assignee: Bridge and Post, Inc.
    Inventors: Nitin J. Shah, Jasminder S. Banga, Miten Sampat, Amul Patel