Abstract: A tire for displaying at least one indicium includes a label affixed to the tire at a mounting location. The label has a first side facing away from the tire and a second side connected to the tire. The label's first side is configured to receive at least one adhesive appliqué having at least one indicium. The mounting location is a location on a sidewall of the tire where the label undergoes a strain equal to or less than a threshold strain under pre-defined conditions.

Abstract: An apparatus for mounting an object within a tire includes a ply having a first side for mounting against an innerliner of the tire and a pedestal extending upwards from a second side of the ply. The pedestal has a recessed planar top surface, with an elongated front cavity, an elongated rear cavity, and a substantially cylindrical central cavity disposed therein. The substantially cylindrical cavity is defined by an internal sidewall. The internal sidewall includes mating structure selected from the group consisting of threads and a plurality of downwardly extending slots.