Abstract: A display device for bicycle brake shoes which can advertise and sell the brake shoes is disclosed. The display device is formed of a plate-shaped body provided at its upper portion with a hanger hole and below the hanger hole with at least one longitudinal groove, the longitudinal groove being formed at its top end with an enlarged opening. The width of the longitudinal groove is slightly larger than a diameter of a mounting screw of the brake shoe and smaller than an outer diameter of washer and nut engaged with the mounting screw. The enlarged opening is slightly larger than the outer diameter of the washer and nut.