Patents Assigned to BrightEdge Technologies
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Publication number: 20130054591Abstract: One example includes a method of increasing search engine optimization (SEO) performance of a social media website of an entity. The method includes obtaining SEO data from a webpage of the entity and obtaining SEO data from the social media webpage of the entity. The method further includes generating a report based on the SEO data from the webpage and SEO data from the social media webpage that indicates a level of the search engine optimization performance of the social media webpage of the entity.Type: ApplicationFiled: October 11, 2011Publication date: February 28, 2013Applicant: BRIGHTEDGE TECHNOLOGIES, INC.Inventors: LEMUEL S. PARK, LENNON LIAO, SAMMY YU, JIMMY YU
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Publication number: 20130046747Abstract: SEO for an entire website can change the presence of the website on the internet, and change which webpages of the website rank higher for different internet searches. The SEO optimized website can provide a particular webpage in response to a particular search engine query rather than a generic landing page. SEO can determine a unified website configuration having individual webpages with higher search engine rankings for specific search engine parameters. This can allow for enhanced search engine optimization that directs search engine results to rank selected pages within a website higher than others to provide a more directed search result within the website.Type: ApplicationFiled: August 15, 2011Publication date: February 21, 2013Applicant: BRIGHTEDGE TECHNOLOGIES, INC.Inventors: Albert Mark Gouyet, Jimmy Yu, Lemuel S. Park
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Publication number: 20130046584Abstract: A method for optimizing search results for an entity includes categorizing a plurality of web pages into a plurality of page types. The method may also include performing a search of a network in order to obtain business performance data for each of the page types. Thereafter, business performance data may be analyzed to determine how to optimize the performance of a particular page type.Type: ApplicationFiled: August 16, 2012Publication date: February 21, 2013Applicant: BRIGHTEDGE TECHNOLOGIES, INC.Inventors: Jimmy YU, Lemuel S. PARK, Lennon LIAO, Sammy YU
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Publication number: 20120254152Abstract: Methods for optimizing social media are disclosed. Such methods may include identifying at least one keyword utilized for at least one webpage, identifying social media correspondence referencing the at least one keyword, analyzing content collected from the social media to determine a frequency of references to the at least one keyword and generating at least one report including information based on the analysis. The report may include recommendations for optimizing social media by, for example, purchasing paid posts or links on a social media website. Systems for performing the methods are also disclosed.Type: ApplicationFiled: May 21, 2012Publication date: October 4, 2012Applicant: BRIGHTEDGE TECHNOLOGIES, INC.Inventors: LEMUEL S. PARK, SAMMY YU, JIMMY YU, EMEKA AJOKU, THOMAS J. ZIOLA
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Publication number: 20120246134Abstract: Systems and methods for detecting and analyzing changes in backlink activity over a period of time are disclosed. For example, the backlinks to web-based content and websites of an entity and/or a competitor of the entity may be monitored over time and changes in the backlinks over time may be determined. Comparison of backlink activity over time may be used to evaluate the backlinks of the competitor to ascertain, group, or otherwise categorize or rank the reasonableness and level of authenticity and actual content value of the backlinks themselves and to determine whether such backlinks are likely to be “black hat” backlinks subject to penalization by search engines.Type: ApplicationFiled: March 19, 2012Publication date: September 27, 2012Applicant: Brightedge Technologies, Inc.Inventors: Jimmy Yu, Lemuel S. Park, Thomas John Ziola, Albert Marc Gouyet, Lennon Liao
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Publication number: 20120226713Abstract: In an example embodiment, signals are collected from one or more first channels in a communication network. The one or more first channels may include at least one of organic search, paid search, or social media. Based on the collected signals, a recommendation is made with respect to a campaign within a second channel.Type: ApplicationFiled: March 1, 2012Publication date: September 6, 2012Applicant: BRIGHTEDGE TECHNOLOGIES, INC.Inventors: Lemuel S. PARK, Jimmy YU, Sammy YU
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Publication number: 20120226678Abstract: Methods for optimizing social media are disclosed. Such methods may include identifying at least one keyword utilized for at least one webpage, identifying social media correspondence referencing the at least one keyword, analyzing content collected from the social media to determine a frequency of references to the at least one keyword and generating at least one report including information based on the analysis. The report may include recommendations for optimizing social media by, for example, increasing visibility by using high-performing keywords. Systems for performing the methods are also disclosed.Type: ApplicationFiled: March 1, 2012Publication date: September 6, 2012Applicant: BRIGHTEDGE TECHNOLOGIES, INC.Inventors: LEMUEL S. PARK, JIMMY YU, SAMMY YU, EMEKA AJOKU, THOMAS J. ZIOLA
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Publication number: 20120215760Abstract: One example embodiment includes a method for indexing online references of an entity. The method includes identifying one or more channels of the Internet to be searched for references to an entity and identifying one or more signals to be evaluated within each of the one or more channels. The method also includes crawling the Internet for online references to the entity, wherein crawling the Internet comprises searching the one or more channels of the Internet for references to the entity and evaluating the one or more signals. The method further includes constructing a reverse index of the references, wherein the reverse index is based on each channel in which a reference is found and the one or more signals evaluated for the reference.Type: ApplicationFiled: April 27, 2012Publication date: August 23, 2012Applicant: BRIGHTEDGE TECHNOLOGIES, INC.Inventors: Lemuel S. PARK, Jimmy YU
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Publication number: 20120203758Abstract: A method of identifying search engine optimization opportunities is disclosed. The method may include selecting a search engine optimization object associated with an entity and collecting search engine optimization data associated with the search engine optimization object. The method may also include calculating a current value of the search engine optimization object to the entity and estimating a future value of the search engine optimization object to the entity based on the collected search engine optimization data.Type: ApplicationFiled: February 9, 2012Publication date: August 9, 2012Applicant: BRIGHTEDGE TECHNOLOGIES, INC.Inventors: JIMMY YU, SAMMY YU, LEMUEL S. PARK, LENNON LIAO, JOSHUA CROSSMAN, ROLLAND YIP
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Publication number: 20120143855Abstract: A method for managing reference to an entity on a network includes determining shares of voice for an entity and other entities across a plurality of channels with respect to a plurality of search terms. The method also includes correlating shares of voice for the entity and the other entities with respect the search terms to determine a relative change in share of voice for the entity with respect to the other entities. Thereafter, shares of voice for the entity across the plurality of channels may be correlated to determine relative changes in share of voice for the entity within each of the channels. The relative change in share of voice for the entity with respect to the other entities and the relative changes in share of voice for the entity within each of the channels may then be displayed.Type: ApplicationFiled: February 8, 2012Publication date: June 7, 2012Applicant: BRIGHTEDGE TECHNOLOGIES, INC.Inventors: JIMMY YU, SAMMY YU, LEMUEL S. PARK, ROLLAND YIP
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Publication number: 20120136742Abstract: One embodiment includes a method for correlating external references to a Web Page with conversions performed by one or more visitors to the Web Page. The method includes receiving the Web Page to monitor and determining one or more conversions to correlate. The one or more conversions to correlate include one or more actions performed on the Web Page by a visitor to the Web Page. The method also includes identifying the visitor to the Web Page. The visitor to the Web Page completed at least one action included in the conversions to correlate. The method also includes identifying the at least one action completed by the visitor and identifying an external reference that directed the visitor to the Web Page. The external reference contains a reference to the Web Page.Type: ApplicationFiled: February 9, 2012Publication date: May 31, 2012Applicant: BRIGHTEDGE TECHNOLOGIES, INC.Inventors: JIMMY YU, LEMUEL S. PARK, ROLLAND YIP
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Patent number: 8190594Abstract: One example embodiment includes a method for indexing online references of an entity. The method includes identifying one or more channels of the Internet to be searched for references to an entity and identifying one or more signals to be evaluated within each of the one or more channels. The method also includes crawling the Internet for online references to the entity, wherein crawling the Internet comprises searching the one or more channels of the Internet for references to the entity and evaluating the one or more signals. The method further includes constructing a reverse index of the references, wherein the reverse index is based on each channel in which a reference is found and the one or more signals evaluated for the reference.Type: GrantFiled: May 6, 2009Date of Patent: May 29, 2012Assignee: Brightedge Technologies, Inc.Inventors: Lemuel S. Park, Jimmy Yu
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Publication number: 20120109947Abstract: Embodiments are directed to implementing a multi-tenant architecture in an analytics platform. In an embodiment, a computer system receives a user's login credentials at a multi-tenant system. The multi-tenant system includes multiple different tenants, each of which includes various users. The multi-tenant system includes multiple instantiated partition instances configured to store various types of analytics information for each tenant. The computer system determines which partition instance the user belongs to, so that analytics information collected for the user is stored in the determined partition instance. The computer system collects analytics information based on the user's interaction with the multi-tenant system and stores the collected analytics information in the determined partition instance. The multi-tenant system is also extended for implementation in a cloud computing system.Type: ApplicationFiled: November 2, 2010Publication date: May 3, 2012Applicant: BRIGHTEDGE TECHNOLOGIESInventors: Sammy Yu, Lemuel S. Park, Rolland Yip, Jim Yu
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Patent number: 8135706Abstract: A method for managing reference to an entity on a network includes determining shares of voice for an entity and other entities across a plurality of channels with respect to a plurality of search terms. The method also includes correlating shares of voice for the entity and the other entities with respect the search terms to determine a relative change in share of voice for the entity with respect to the other entities. Thereafter, shares of voice for the entity across the plurality of channels may be correlated to determine relative changes in share of voice for the entity within each of the channels. The relative change in share of voice for the entity with respect to the other entities and the relative changes in share of voice for the entity within each of the channels may then be displayed.Type: GrantFiled: August 12, 2010Date of Patent: March 13, 2012Assignee: Brightedge Technologies, Inc.Inventors: Jimmy Yu, Sammy Yu, Lemuel S. Park, Rolland Yip
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Publication number: 20120041936Abstract: A method for optimizing search results for an entity includes determining a grouping for actions related to an entity. The grouping may include a plurality of terms. The method may also include searching a network for the terms associated with the grouping. Thereafter, results of the searches may be analyzed to determine a rank for the entity within the results.Type: ApplicationFiled: August 10, 2010Publication date: February 16, 2012Applicant: BRIGHTEDGE TECHNOLOGIESInventors: Jimmy Yu, Sammy Yu, Lemuel S. Park, Rolland Yip
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Publication number: 20120041918Abstract: A method of optimizing placement of references to an entity includes identifying at least search term to be optimized, determining a score for results of a search of a network with respect to the entity, determining costs associated with improving the score, and determining values associated with improving the score.Type: ApplicationFiled: August 11, 2010Publication date: February 16, 2012Applicant: BRIGHTEDGE TECHNOLOGIESInventors: Jimmy Yu, Sammy Yu, Lemuel S. Park, Rolland Yip
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Publication number: 20120041938Abstract: A method for managing reference to an entity on a network includes determining shares of voice for an entity and other entities across a plurality of channels with respect to a plurality of search terms. The method also includes correlating shares of voice for the entity and the other entities with respect the search terms to determine a relative change in share of voice for the entity with respect to the other entities. Thereafter, shares of voice for the entity across the plurality of channels may be correlated to determine relative changes in share of voice for the entity within each of the channels. The relative change in share of voice for the entity with respect to the other entities and the relative changes in share of voice for the entity within each of the channels may then be displayed.Type: ApplicationFiled: August 12, 2010Publication date: February 16, 2012Applicant: BRIGHTEDGE TECHNOLOGIESInventors: Jimmy Yu, Sammy Yu, Lemuel S. Park, Rolland Yip
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Publication number: 20110082858Abstract: One embodiment includes a method for correlating external references to a Web Page with conversions performed by one or more visitors to the Web Page. The method includes receiving the Web Page to monitor and determining one or more conversions to correlate. The one or more conversions to correlate include one or more actions performed on the Web Page by a visitor to the Web Page. The method also includes identifying the visitor to the Web Page. The visitor to the Web Page completed at least one action included in the conversions to correlate. The method also includes identifying the at least one action completed by the visitor and identifying an external reference that directed the visitor to the Web Page. The external reference contains a reference to the Web Page.Type: ApplicationFiled: October 6, 2009Publication date: April 7, 2011Applicant: BrightEdge TechnologiesInventors: Jimmy Yu, Lemuel S. Park, Rolland Yip