Abstract: The system and method forecast the future success of a company and/or product based upon historical popularity and performance data. The system and method analyze, score, and rank a company or product based upon how likely it is to succeed based historical and current popularity, consumer sentiment, sales, trend, ethicality, and financial health data. A computer-implemented method for swapping a selected product for a product having a higher attribute, or sustainability score analyzes the selected product to determine its score, finds products that are similar to the selected product, determines a sustainability score for each similar product, then ranks the similar products by similarity and corresponding sustainability score. One of the highest ranked similar products can then be swapped for the selected product if its sustainability score is higher than the sustainability score of the selected product.