Abstract: The present invention relates to toiletry products and more particularly to toiletry products that are manufactured in shaped forms. In particular, the invention relates to a bubble bath product, more particularly to a bubble bath product in shaped form, for example in shaped gel form. Certain embodiments of the present invention relate to formulations of bubble bath products which may be manufactured in shaped forms, for example in shaped gel form. Other embodiments relate to bubble bath products per se for example in shaped gel form. Other embodiments relate to a process for the manufacture of formulations of bubble bath product and of bubble bath products.