Abstract: The present invention relates to toiletry products and more particularly to shower products that are manufactured in shaped forms and/or comprise shaped gels. Certain embodiments relate to formulations for shower products comprising gelatin, water and surfactant wherein the shower product is in shaped gel form and/or comprises a shaped gel form. Other embodiments relate to shower products per se for example in shaped gel form and/or comprising shaped gel form. Further embodiments relate to a process for the manufacture of such formulations and shower products.