Abstract: Disclosed are methods, apparatus, systems, and computer readable storage media for providing near real-time feedback when a user is composing a social media message. The feedback can indicate a predicted level of engagement with the social media message by other users of a social networking system. In some implementations, a prediction model is used to determine a predicted engagement score, which is an approximation of the predicted level of engagement with the social media message by the other users. A computing device can be configured to display a graphical representation of the predicted engagement score in a user interface at which the social media message is being composed.