Abstract: Proposed is a social shopping platform including a social shopping website operatively connected to users through a computer network for allowing users to buy products and share shopping experience with other through the social shopping website. The social shopping website includes a recommender display and selection system for displaying the recommender information of the product and allowing the user to select the recommender of the product when the user is logged into the social shopping website and enters the product shopping page. Also, the social shopping website includes an advertisement publishing system for displaying the users and the information thereof that own the product which is most relevant to the product of which the user desires to buy and displaying the users and the information thereof that reveal the interest to the product which is relevant to the product of which the user desires to buy.