Abstract: Methods, systems, and platforms for generating and deploying an augmented reality (AR) experience using a decoupled content management system is described herein. A method for providing an AR experience can include selecting a plurality of digital content associated with the AR experience from a content database at a decoupled CMS, defining one or more triggering mechanisms for actuating the AR experience, selecting one or more augmented reality assets based on a selected media asset type, generating an AR bundle comprised of at least one of the selected plurality of digital content, the one or more triggering mechanisms and the one or more augmented reality assets, and publishing the AR bundle to an end user application.