Abstract: A grip such as a golf grip is applied to a handle by initially engaging it with a guide which embraces the handle. The guide is pushed down over the handle, causing teeth to be pushed outwardly and engage the mouth of the grip and its inner bore. Air is injected into the grip by a pump via a cap hole valve to cause the grip to expand. The grip is simultaneously pulled onto the handle by pulling the guide down the shaft. The guide is then removed by pulling a tab which causes a part to be torn off.