Abstract: A convertible bag includes a body including an exterior portion and an interior portion defining a storage area therebetween. An opening is formed in the exterior portion providing access to the storage area. A storage module is at least partially received within the storage area of the interior portion of the body of the bag. One or more caddies are at least partially received within and removably secured to the storage module. The one or more caddies define one or more exterior surfaces and a storage compartment defined in an interior region of the one or more caddies configured to receive and retain at least one item. At least one retention mechanism releasably engages a portion of the one or more caddies to removably secure the one or more caddies to the storage module in the storage area of the interior portion of the body of the bag.