Abstract: The present disclosure describes methods, systems, and computer program products for providing contextual ecommerce shopping cart adjustments. An indication of an expressed intent to perform an action not available in a first application is received. One or more applications capable of fulfilling the action are requested from a Service, the request to the Service including available contextual data. A policy and a list of applications that can fulfill the action are received. A second application is selected to perform the action based on the policy. A response is received from a transmitted query to an operating system to determine if the second application is installed, wherein the response indicates whether the second application is installed. The second application is installed if the second application is not installed. A deep link is executed into the second application so that the second application can automatically perform the action.

Abstract: At least one next-action relevant to a publisher application and at least one service provider application associated with the at least one next-action is received at the publisher application and from a backend service. The at least one next-action is rendered, where a user's interaction with the rendered at least one next-action enables the user to preview inventory information from the at least one service provider application and to place an order. Payment information of the user is received at the publisher application and from a payment provider. The order and the payment information is sent to the service provider application though the backend service, and a status of the order is presented to the user.

Abstract: A Uniform Resource Locator (URL) is received at a server and from a mobile web browser executing on a mobile computing device. At least one contextual action is identified based on at least content of a web page associated with the URL. At least one service provider associated with the at least one contextual action is identified. At least one service provider is communicated with for inventory information associated with the at least one contextual action. At least one data object including information associated with the at least one contextual action and the inventory information is sent to the mobile web browser.