Abstract: Methodologies, systems, components and software are provided that perform web analytics to measure visitor to consumer conversion continuously throughout surfing, through conversion and past completion of a purchase on-line. In accordance with at least one embodiment, such methodologies, systems, components and software may be utilized to determine efficacy of a plurality of parameters relating to one or more Transaction Related Offerings (TROs). In accordance with at least one embodiment of the invention, such methodologies, systems, components and software may be utilized to configure one or more Consumer Behavior Decision Models (CBDMs) and/or generate consumer behavior data.

Abstract: One embodiment is directed toward a process for a merchant inspection, where a guaranteed shopping server inspects online merchants to ensure they are reliable, financially stable, and committed to providing a great online shopping experience to the buyer/user. Next, this service monitors merchants on a regular basis, to ensure they deliver on their terms of sale, thus assuring purchasers of an overall safe online experience. Next, the guaranteed shopping service provides, a guarantee for added peace of mind for the purchaser. In accordance with one embodiment, a guarantee is provided to the buyer including ID theft protection, a purchase guarantee and a lowest price guarantee. As with other type of guarantees, certain restrictions and terms may apply. If a buyer does experience a problem with an online merchant, a benefit claim can be made and once the claim is validated, guaranteed shopping coverage can apply.

Abstract: Methodologies, systems, components and software are provided that perform web analytics to measure visitor to consumer conversion continuously throughout surfing, through conversion and past completion of a purchase on-line. In accordance with at least one embodiment, such methodologies, systems, components and software may be utilized to determine efficacy of a plurality of parameters relating to one or more Transaction Related Offerings (TROs). In accordance with at least one embodiment of the invention, such methodologies, systems, components and software may be utilized to configure one or more Consumer Behavior Decision Models (CBDMS) and/or generate consumer behavior data.

Abstract: A method and system is provided for safe online commercial transaction. When a safe transaction service provider receives a request from a first party for obtaining a transaction performance guaranty service, the safe transaction service provider processes the request by underwriting the first party. If the underwriting is successful, the transaction performance guaranty service is provided to the first party which binds a transaction performance guaranty to an online commercial transaction involving the first party and guarantees the first party's performance when the first party and a second party enter the online transaction.