Abstract: A fishing lure including an elongate body in the shape of a semiconductor integrated circuit having prongs extending from the body, the prongs being arranged in two generally parallel rows on opposite surfaces of the elongate body. The fishing lure also includes a hook coupled to a distal end of the elongate body, and an eyelet assembly coupled to a proximal end of the elongate body. Various flash materials (e.g., beads, a spoon, etc.) in combination with the prongs of the semiconductor integrated circuit shaped body stimulate the fish's natural instinct to strike. In one embodiment, the body actually comprises a semiconductor integrated circuit.