Abstract: A new and distinct Fragaria×ananasa Duch. plant is provided that is the product of a controlled breeding program that was carried out in Italy. Non-remontant bearing late in the season is exhibited. The new Strawberry plant abundantly forms attractive fruit that commonly is larger in size than that of the ‘Idea’ cultivar (U.S. Plant Pat. No. 10,982). Also, when compared to the ‘Idea’ cultivar, the new cultivar displays a more erect growth habit, is commonly more vigorous and more productive, forms larger flowers that commonly are borne in a more upright position, forms smaller achenes that are positioned below the fruit surface, and commonly forms longer fruiting trusts. The new cultivar is particularly well suited for the summer planting of cold storage frigo plants.