Abstract: A system, method and computer readable medium for tracking and replicating user navigation on a website having multiple user web pages. At least one user web page includes a session code link that displays a session code identifier to the user and causes a session code and a web page identifier to be stored in a database. A customer service representative (CSR) web page is then adapted to display the stored session code identifier and provide a replicate state link that will cause the server to display the user web page identified by the user web page identifier to the CSR. This allows the CSR to see the page being viewed by the user when the user requests assistance in using the website.

Abstract: A method for providing customized web page content. The method includes receiving information from a referring uniform resource locator (URL) including information relating to a first search performed by a user, processing specific terms in the referring URL to produce a customized web page based upon the terms in the referring URL, and presenting the customized web page to the user.