Abstract: A component in an advanced advertising system includes logic to arrange storage in a machine memory according to a data policy enforcement hierarchy defined in a digital file (policy file); logic to read the policy file from machine memory; logic to apply an arrangement of the policy file read from machine memory to control modifications to content of a received digital message requesting ad placement data; and logic to modify the received digital message according to the policy file.

Abstract: In some embodiments, a method may include receiving subscriber metadata and ad asset metadata from ad campaign manager logic and provisioning the subscriber metadata and the ad asset metadata via a central controller to a subscriber information system and a content information system, respectively; intercepting ad decision messages, ad impression messages, and ad response messages with a digital ad router; accumulating the ad decision messages, the ad impression messages, and the ad response messages in a control structure applied to a measurement system; and operating the measurement system to correlate subregions of the control structure with the subscriber metadata and the ad asset metadata to form a measurement signal to control the ad campaign manager logic.