Abstract: An apparatus for fish-luring use with a separate fishing line includes a fishing-line-attachable shaft (e.g., a straight length of rigid wire) on which are mounted first and second rotator members. At least the first rotator is mounted rotatably and slideably for rotation and axially movement relative to the second rotator in response to water pressure when the shaft is moved forwardly in a body of water. The interaction of an irregular non-planar rearwardly facing end on the first rotator with an irregular non-planar forwardly facing end on the second rotator produces fish-luring vibrations. In one embodiment, the second rotator is also mounted rotatably and slideably, with the first rotator rotating clockwise, the second rotator rotating counterclockwise, and circumferentially spaced apart protrusions on the rearwardly facing end of the first rotator interacting with circumferentially spaced apart indentations on the forwardly facing end of the second rotator to produce the fish-luring vibrations.