Abstract: A system evaluate the effectiveness of a given advertising source in generating sales leads and monitoring how the sales leads were handled. Providing a detailed computerized system to provide reports to customer's managers to advise them how effective a given advertising program or medium was in generating sales leads and to advise them how many responses were genuine potential customers interested in buying the product or service. Also providing a system to monitor how sales lead were handled by sales personnel including evaluation on how a sales call was handled and if a sales lead was successfully completed as a sale.