Abstract: A composite display and storage unit suitable for the display and storage of merchandise including greeting cards, stationery, wrapping paper and the like wherein modules in the form of shelf-like elements are removably attached to an upstanding support structure on a base structure or pedestal to project outwardly therefrom. Modules adapted for greeting cards and like merchandise comprise a trough-like outer end portion for display of merchandise, a intermediate repository portion extending inwardly therefrom for storage of backup inventory and an inner anchoring portion adapted for attachment to the upstanding support structure, and include dividing elements for supporting the next higher module and selectively determining compartment sizes. Modules adapted for wrapping paper and the like comprise a shelf-like element having an outer barrier, a repository portion and dividing elements affixed thereto.