Abstract: A self-uploaded indexing and data clustering method and apparatus. In one embodiment, a method of a server device includes processing a merchant-uploaded inventory data to determine a set of meta-data attributes associated with the merchant-uploaded inventory data and creating an index data using the set of meta-data attributes associated with the merchant-uploaded inventory data. The merchant-uploaded inventory data may be compared with a previous inventory data of a particular merchant associated with both the merchant-uploaded inventory data and the previous inventory data to identify at least a portion of the set of meta-data attributes which do not need to be updated.