Abstract: Systems and methods presented herein provide for ranking of assets for insertion into selected COD content. In one embodiment, a system includes an interface operable to receive information of a COD content selection by a Customer Premises Equipment (CPE). The system also includes an asset ranking module operable to identify assets that are available for insertion to the selected COD content from the plurality of assets, to determine values of the available assets to a provider of the selected COD content, to rank the available assets based on the determined values, and to direct the insertion of the one or more assets into the selected COD content based on the rank of the available assets.

Abstract: One system herein is operable in a COD environment and includes an audience profiler that generates user profiles based on the demographic characteristics of users selecting COD content to identify a user based on a subsequent COD content selection. An ADS tracks impressions of assets in COD content selections, detects the subsequent COD content selection, and selects from the assets for insertion into that COD content selection. The ADS also processes the user profile of the user to exclude a first portion of the assets from insertion into the subsequent COD content selection. The ADS also excludes a second portion of the assets from insertion into the subsequent COD content selection based on the tracked impressions. The ADS also ranks remaining assets, and directs a COD content provider to insert the ranked assets according to the ranking and a number of available time slots in the subsequent COD content selection.

Abstract: One system herein is operable to determine effectiveness of asset insertion in VOD content. The VOD content is selected by a user through a CPE. The system is operable to analyze upstream internet traffic through a cable television network, to identify household identifications from the upstream internet traffic, and to detect an internet website selected by the user from the upstream internet traffic based on the user's household identification. The system is also operable to couple to a VOD asset insertion system of a headend in the cable television network to detect an asset inserted into the VOD content selected by the CPE, to associate the internet website with the inserted asset, to determine a period of time between insertion of the asset and the selection of the internet website by the user, and to determine an effectiveness of the asset based on the determined period of time.

Abstract: Systems and methods presented herein provide for the directed insertion of assets in Content On Demand content across a plurality of computing devices. One system includes a database operable to maintain campaign data of the assets and an asset insertion decision system operable to instantiate on a plurality of computing devices and to periodically access the database to provide the campaign data to the instantiations of the asset insertion decision system on the computing devices. For example, the asset insertion decision system may establish a recording period in which each instantiation of the asset insertion decision system is operable to direct insertion of a portion of the assets in Content On Demand content selections upon request and to record the asset insertions between accesses to the database. The asset insertion decision system is also operable to process the asset insertions recorded by the instantiations to synchronize the campaign database.

Abstract: Systems and methods presented herein provide for ranking of assets for insertion into selected COD content. In one embodiment, a system includes an interface operable to receive information of a COD content selection by a Customer Premises Equipment (CPE). The system also includes an asset ranking module operable to identify assets that are available for insertion to the selected COD content from the plurality of assets, to determine values of the available assets to a provider of the selected COD content, to rank the available assets based on the determined values, and to direct the insertion of the one or more assets into the selected COD content based on the rank of the available assets.

Abstract: Systems and methods presented herein provide for qualifying assets for insertion into selected COD content. In one embodiment, a system is operable to select from a plurality of assets for insertion into a Content On Demand (COD) content selection. The system includes an interface operable to process a request for asset insertion into the COD content selection to extract information of the COD content selection including a provider of the COD content selection (e.g., a head end). The system also includes an asset qualification module operable to communicate with the provider of the COD content selection to validate the request, to analyze the information of the COD content selection to validate the assets for insertion into the COD content selection, and to remove one or more of the assets from insertion selection based on the validation of the assets.

Abstract: Systems and methods presented herein provide for the directed insertion of assets in Content On Demand content across a plurality of computing devices. One system includes a database operable to maintain campaign data of the assets and an asset insertion decision system operable to instantiate on a plurality of computing devices and to periodically access the database to provide the campaign data to the instantiations of the asset insertion decision system on the computing devices. For example, the asset insertion decision system may establish a recording period in which each instantiation of the asset insertion decision system is operable to direct insertion of a portion of the assets in Content On Demand content selections upon request and to record the asset insertions between accesses to the database. The asset insertion decision system is also operable to process the asset insertions recorded by the instantiations to synchronize the campaign database.

Abstract: Systems and methods presented herein provide for maintaining data pertaining to asset insertions into COD content. In one embodiment, a system includes a database that maintains campaign data of a plurality of assets, and a processor that monitors insertions of at least a portion of the assets in a first COD content to record campaign data of the inserted assets. A storage module stores the recorded campaign data of the inserted assets in a list. The processor is also operable to detect a request for asset insertions in a second COD content, to determine that the database of campaign data is unavailable for the asset insertion request of the second COD content, to retrieve the list of campaign data from the storage module, and, in response to determining the unavailability of the database, to direct asset insertions in the second COD content based on the list of campaign data.

Abstract: Systems and methods presented herein provide for conflict resolution of assets selected for insertion into COD content. In one embodiment, the system includes an interface operable to process a request for asset insertion into the COD content selection. The system also includes an asset conflict resolution module operable to identify asset timeslots within the COD content selection from the request, to evaluate the assets to determine conflicts among the assets, to remove conflicting assets, and to select at least a portion of the remaining assets for insertion in the asset timeslots of the COD content selection. For example, the asset conflict resolution module may determine that conflicts exist between certain assets based on various identifiers associated with the assets and/or content such that the conflicts between the assets may be resolved with the removal of one or more of the assets from potential asset insertion selection.