Abstract: A computerized video record rental system and method in which a video record unit such as a tape cassette is provided with an integral counting device for counting the number of times the record is played. Upon rental and return of the record, the counts are recorded in computer memory, together with an identification of the record unit, and the computer computes the rental fee due based on the net play count for the record unit. A central computer is provided at a location remote from the rental sites. The computers at the rental sites are connected to the central computer periodically by way of modems and telephone lines. The central computer is similarly linked to computer terminals located at the record owners' places of business. Rental information is gathered from the rental sites in the central computer, which reports rental figures to the owners.