Abstract: A system and method is provided for exchanging information. Information may be received relating to a business card such as a hybrid business card. The business card may have printed thereon information providing a link to a virtual profile for a first user. Identity information for a second user may be received. The identity information may be associated with the information related to the hybrid business card. In response to receiving the information relating to the business card, the second user may be provided with access to the virtual profile including information relating to the first user or to an organization associated with the first user. Interactions may be recorded of the second user related to the first user. The recorded interactions of the second user may be monitored and reported to the first user.