Abstract: Identification technology, in which a request related to generating conveyable information for a particular vendor is received based on user input provided by a particular user and mappings stored in a database are searched using an identifier associated with the particular vendor. At least one rule useful in generating conveyable information for the particular vendor is determined based on results of the searching and identification information for a type of conveyable information requested by the particular user is determined. Conveyable information is generated by applying the determined at least one rule to the determined identification information. A mobile device outputs the generated conveyable information to enable identification of the type of conveyable information requested by the particular user to a system of the particular vendor through the output of the mobile device.