Abstract: A system and method for a web portal builder that is user-configurable, enables improved customization of a web portal, and provides a highly collaborative environment to various interested entities is described. The web portal builder may generate interfaces such as web portals that expose functionality and data of the backend Consumer Relationship Management (“CRM”) system as well as extend CRM functions and data capabilities. The web portal builder may build interfaces for use by entities such as governments, agencies of governments, businesses and others who deal with consumers. The entities may use the interfaces to view and manage consumers, leveraging information stored by or in association with the CRM system. For example, a government social services case manager may use the interfaces to manage information related to consumers (in this case, individuals applying for or receiving various social benefits).