Abstract: Apparatus and method are disclosed which pertain to inflatable structures useful as air beds and the like. Shape and load control are facilitated by a plurality of bladders that are located within an inflatable chamber of the structure and are joined to opposed imperforate walls thereof. The bladders are provided with vents which lend to the interior of the chamber, and upon inflation of the structure and resultant separation of the opposed walls of the chamber, the bladders are caused to extend from a flattened state, become filled with the fluid used for inflating the structure, and assume a roughly cylindrical convoluted configuration. Being made of a flexible, substantially non-extensible material, such a vinyl plastics, there is a limit to which the bladders can extend, and further vertical separation or lateral shifting of the attached opposed walls is thereby restrained.