Abstract: Apparatus that uses the burster method for positioning coupons from a continuous web at a predetermined time at a predetermined location for insertion is disclosed. Positioning roll mechanism define a bight to receive the leading edge of a coupon and are driven by positioning drive mechanism at a continuous predetermined speed. Feeding roll means located upstream of the positioning roll mechanism in the excess of one coupon length are driven by intermittent feeding drive means at a speed substantially less than the speed of the positioning roll means. Controlling mechanism actuates and deactuates the feeding drive means in response to timing mechanism related to container position and coupon sensing mechanism at a sensing position between the positioning roll mechanism and the feeding roll mechanism.