Abstract: A fishhook and worm lure combination wherein an eye of the fishhook is located adjacent a head portion of a plastic worm lure with the shank extending exteriorly of and adjacent to a body portion of the lure with a barbed point of the hook embedded into the body of the worm lure. The hook is connected to the worm lure by an anchor member pivotally connected to the fishhook as by interconnected eyes with the anchor having a rod portion extending into the worm lure from the head end thereof and having portions within the worm lure and engaging same to resist retraction therefrom. The eye of the hook is connected to a fishing line.