Patents Assigned to Cascade Strategies, Inc.
  • Biosensitive response evaluation for design and research
    Publication number: 20140164056
    Abstract: Biosensitive response evaluation improves both design and marketing research by combining eye tracking information with time-coded biosensor information to determine the relative brain state of various market research respondents at the precise moment they are exposed to a stimulus. Areas of interest (AOI) are demarcated on detected objects. Relative physiological effects associated with each demarcated AOI are identified as part of biosensor response data and may be directly statistically correlated with a subsequent action.
    Type: Application
    Filed: December 10, 2013
    Publication date: June 12, 2014
    Applicant: Cascade Strategies, Inc.
    Inventors: Gerald Buchanan Johnson, Ari Hollander