Abstract: A method and system that can be used to bridge offline and online retargeting of advertisements. A business may collect customer information, for example customer browsing activity on a business website or customer communications with the business. This data may then be on-boarded to a data management platform. Keywords may be harvested from the customer information, and the customer's subsequent internet browsing behavior may be tracked, for example by submitting a customer ID to an ad exchange in a bid request, and receiving, in the reply to the bid request, browsing data for the customer. When the customer visits sites relevant to the keywords, such as sites with the keywords in the URL, the customer may be determined to be in the market for a particular product and the customer may be the subject of a retargeted advertisement, such as a phone solicitation.

Abstract: A method and system that can be used to bridge offline and online retargeting of advertisements. A business may host a website which displays a number that a customer may call with an initial inquiry. Different numbers may be shown to different customers in order to distinguish them and allow a phone call from a customer to be associated with the identity of the device the customer used to view the number. Keywords may be harvested from the customer's phone call, and the customer's subsequent internet browsing behavior may be tracked. When the customer visits sites relevant to the keywords, such as sites with the keywords in the URL, the customer may be determined to be in the market for the product that was the subject of their inquiry and the customer may be the subject of a retargeted advertisement, such as a phone solicitation.

Abstract: A system and method for tracking car sales by a car seller. After selling a car to a car purchaser personal identifying information is obtained from the car purchaser. The personal identifying information may be exported to an onboarding module which attempts to match the personal identifying information to identifying information assigned to an active user of third party website. Electronic identifying information of the active user received from the third party website may be matched to the car purchaser. The electronic identifying information may then be matched to an electronic identifier stored by the car seller of a viewer of car advertisements to determine an advertisement viewing history of the car purchaser.