Abstract: Provided is an exhaust gas purification catalyst in which the performance of a catalyst metal can be brought out properly, the purification catalyst boasting excellent purification performance during warm-up of an internal combustion engine. The exhaust gas purification catalyst 10 is provided with a substrate 1 and a catalyst layer. A leading end section 1a positioned upstream in the direction of exhaust gas flow (arrow) has a portion in which the flow rate of exhaust gas is relatively high and a portion in which the flow rate of exhaust gas is relatively low during warm-up of the internal combustion engine. The catalyst, layer in the portion of relatively high flow rate of exhaust gas has a high density section 6 in which a noble metal, is supported at relatively high density. The high density section 6 is formed to be shorter than the total length of the exhaust gas purification catalyst 10 from the leading end section 1a in the direction of exhaust gas flow.

Abstract: With respect to an oxide powder having a characteristic that a suspension suspending the oxide powder in pure water exhibits a pH value of 7 or less, a noble metal is loaded on the oxide powder by using a noble metal salt solution exhibiting a pH value lower than the pH value of the suspension in order to inhibit the granular growth of loaded noble metal particles at high temperatures. It is believed that the affinity enlarges between noble metal particles, generated by the decomposition of the noble metal salt, and the oxide powder because no coarse noble metal particles are generated by neutralizing the noble metal salt so that the binding force enlarges between the oxide powder and the noble metal salt.