Abstract: A tri-color or alternating bi-color lipstick and method of molding the same is disclosed. The lipstick is formed using a known book-type mold. The color divisions are achieved by using a removable insert. One insert is used to form the middle section. Another insert is a solid plate and is used to prevent lipstick product from entering the middle section while the outer sections are being filled. In use, the lipstick is axially rotated by the user to present the desired color to the lips. In serial or simultaneous fashion, more than one color may be applied to permit blending.