Patents Assigned to CBS INTERACTIVE IN.
  • APPARATUS AND METHODS FOR PROVIDING TARGETED ADVERTISING FROM USER BEHAVIOR
    Publication number: 20120116876
    Abstract: Various embodiments for providing advertisements targeted from user behavior are described. In one or more embodiments, an ad optimizing service may collect user behavior events and compare the collected behavior to a set of rules. When behavior matches a rule, the user may be associated with a segment, which may be provided to an advertising service. The advertising service may select an advertisement for the user based on the segment. Other embodiments are described and claimed.
    Type: Application
    Filed: November 9, 2010
    Publication date: May 10, 2012
    Applicant: CBS INTERACTIVE IN.
    Inventor: William W. Graham, JR.