Abstract: Techniques to provide a web-based system for local online advertising are described. A processor component executing on a web server and controlling a website may manage a website management component that may manage sessions associated with an account of a user while interacting with the website. An ad campaign profile engine including a campaign profile wizard may guide and assist the user in automatically creating multiple advertising campaigns. The campaign profile wizard may further accept a selection of one of the multiple advertising campaigns. An ad builder engine including an ad creation wizard may guide and assist the user in creating online and offline content for the selected advertising campaign. Other embodiments are described and claimed.