Abstract: An apparatus is described for storing and dispensing elongate flat strip material for use with rotating machinery, such as that used to produce helically wound interlocked flexible pipe. The strip material is fed from an external payoff or supply reel and guided by an inlet guide roller to feed the advancing strip tangentially onto a series of storage guide rollers which are spaced from each other about a circular path concentric with the machine axis. The strip is maintained under tension and is wound onto the storage guide rollers to provide a reservoir of strip material arranged in a single row of substantially circular overlappping convolutions concentrically arranged about the machine axis.