Abstract: A method of delivering advertising items to a client at a portable device is provided. A client ID is sent to a host server. A downloaded advertising item is produced relative to a product or service from the host server. The downloaded advertising item is parsed and stored. In response to the parsing and storing, displaying the advertising item is displayed to the client at the mobile device.

Abstract: A method for loading a layout with advertising item data is provided. Layout header data is parsed. A layout item object is then built. Global layout variables are replaced with values. Local layout variables are replaced with data from content objects. Displayed data is then created.

Abstract: A method for loading a layout with advertising item data is provided. Layout header data is parsed. A layout item object is then built. Global layout variables are replaced with values. Local layout variables are replaced with data from content objects. Displayed data is then created.

Abstract: A method for loading a layout with advertising item data is provided. Layout header data is parsed. A layout item object is then built. Global layout variables are replaced with values. Local layout variables are replaced with data from content objects. Displayed data is then created.

Abstract: A method of delivering advertising items to a client at a portable device is provided. A client ID is sent to a host server. A downloaded advertising item is produced relative to a product or service from the host server. The downloaded advertising item is parsed and stored. In response to the parsing and storing, displaying the advertising item is displayed to the client at the mobile device.

Abstract: Electronic coupons are downloaded from a coupon server to a multifunction device and the coupons are stored on the multifunction device. Each electronic coupon includes a text-based form of the coupon and an image-based form of the coupon that includes promotional offers and/or brand indicia. When a consumer hovers a selection cursor over a text-based form of the electronic coupon currently shown on the display of the multifunction device, the text-based form of the coupon is replaced on the display with the corresponding image-based form of the coupon, including promotional offers and/or brand indicia, for the duration of the hover condition. This replacement operation maximizes the marketing value of an electronic coupon while minimizing the marketing impact to other electronic coupons on the same multifunction device display.