Abstract: Methods of operation and computer program products for enabling a user to employ a single discrete navigation gesture to select and launch a mobile device destination. The mobile device destination can be a child mobile device destination pointed to by a parent mobile device destination. The mobile device destination can be a user selected mobile device destination from a library of mobile device destinations too long to be depicted simultaneously on a display screen. One embodiment requires a user to draw an additional segment of a single discrete navigation gesture to change one or more instantaneously depicted mobile device destination icons. Another embodiment requires a user to maintain user contact on a navigation item to change one or more instantaneously depicted mobile device destination icons.

Abstract: Methods of operation and computer program products for enabling a user to employ a single discrete navigation gesture to select and launch a mobile device destination. The mobile device destination can be a child mobile device destination pointed to by a parent mobile device destination. The mobile device destination can be a user selected mobile device destination from a library of mobile device destinations too long to be depicted simultaneously on a display screen. One embodiment requires a user to draw an additional segment of a single discrete navigation gesture to change one or more instantaneously depicted mobile device destination icons. Another embodiment requires a user to maintain user contact on a navigation item to change one or more instantaneously depicted mobile device destination icons.

Abstract: For use in a cellular telecommunications network including a plurality of individually addressable Base Transceiver Stations (BTSs) providing bidirectional signal coverage over a predefined geographical area, capable of transmitting Point-To-MultiPoint (PTMP) messages over a Point-To-MultiPoint Service (PTMPS) functionality, and capable of transmitting Point-To-Point (PTP) messages, streaming of a substantially continuous stream of mostly different content, at least some interactive display messages on at least one personal cellular telecommunications device prior to their automatic discarding irrespective of their having been displayed or not.

Abstract: Mobile advertising on personal cellular telecommunications devices includes an initial Level 0 Interactive Display Message (IDM) having a content precursor for requesting additional content with or without a visual advertising component. Level 0 IDMs may be displayed as part of a user initiated client application or automatically replacing an idle screen. Mobile advertising can optionally include one or more Level 1 Advertisement Display Messages (ADMs) including text, graphics, video, and the like. Level 1 ADMs may be interactive or not.

Abstract: Mobile advertising on personal cellular telecommunications devices includes an initial Level 0 Interactive Display Message (IDM) having a content precursor for requesting additional content with or without a visual advertising component. Level 0 IDMs may be displayed as part of a user initiated client application or automatically replacing an idle screen. Mobile advertising can optionally include one or more Level 1 Advertisement Display Messages (ADMs) including text, graphics, video, and the like Level 1 ADMs may be interactive or not.

Abstract: Mobile advertising packages offered for sale on personal cellular telecommunications devices for displaying advertisement display messages on personal cellular telecommunications devices. Mobile advertising packages specify the contents of advertisement display messages, and their transmission details including inter alia geographical area, number of exposures, schedule.

Abstract: The present invention is directed toward distribution of web content to personal cellular telecommunications devices. The present invention proposes compiling syndicated items compilation files containing the entire contents of one or more syndicated information files and/or status notification compilation files containing a list of one or more syndication feeds and status information regarding same. Both types of compilation files can be Point-To-MultiPoint (P2MP) pushed to all available personal cellular telecommunications devices in one or more cells selected by a cellular operator using standardized P2MP push technology. Alternatively, status notification compilation files can be P2P pulled by or P2P pushed to particular personal cellular telecommunications devices. The present invention also proposes offering accessing full stories in formats other than conventional web page formats. Such non web page formats include inter alia SMS, MMS, email, and the like.

Abstract: User activity tracking on personal cellular telecommunications devices including a User Interaction Software Module (UISM) for data handling of display message information and user interaction information regarding user interaction with display messages. The UISMs enable handset side or network side determining user impressions of instantaneously displayed display messages. The UISMs include onboard instruction sets including destination dependent data handling instructions for user click information. Onboard instruction sets can operate in conjunction with display component embedded instruction sets regarding data logging and data reporting of display message information and/or user impression information and/or user click information.

Abstract: For use in a cellular telecommunications network including a plurality of individually addressable Base Transceiver Stations (BTSs) providing bidirectional signal coverage over a predefined geographical area, capable of transmitting Point-To-MultiPoint (PTMP) messages over a Point-To-MultiPoint Service (PTMPS) functionality, and capable of transmitting Point-To-Point (PTP) messages, streaming of a substantially continuous stream of mostly different content, at least some interactive display messages on at least one personal cellular telecommunications device prior to their automatic discarding irrespective of their having been displayed or not.

Abstract: For use in a cellular telecommunications network including a plurality of individually addressable Base Transceiver Stations (BTSs) providing bidirectional signal coverage over a predefined geographical area, capable of transmitting Point-To-MultiPoint (PTMP) messages over a Point-To-MultiPoint Service (PTMPS) functionality, and capable of transmitting Point-To-Point (PTP) messages, streaming of a substantially continuous stream of mostly different content, at least some interactive display messages on at least one personal cellular telecommunications device prior to their automatic discarding irrespective of their having been displayed or not.

Abstract: Content personalization on personal cellular telecommunications devices includes determining subscriber personalization profiles each including at least one personalization parameter, determining universal Level 0 IDMs for display on all subscribers' personal cellular telecommunications devices irrespective of their location and their subscriber personalization profiles, and determining a set of at least two different personalized Level 1 IDMs for each universal Level 0 IDM for display on subscribers' personal cellular telecommunications depending on their location and subscriber personalization profiles. Personalization of Level 1 interactive display messages can take place either network side or handset side. Network side personalization requires a personalization server with subscribers' personalization profiles. Handset side personalization requires handset subscriber personalization filters.

Abstract: A customizable client application capable of running on all seven classes of Internet-enabled personal cellular telecommunications devices whose Internet browser launching capabilities range from being Class 0 non Internet-enabled to Class 6 automatic Internet browser launching. The client application facilitates minimum subscriber intervention for Internet session initiation from an Internet session option of an interactive display message.

Abstract: The present invention is directed toward the use of Point-To-MultiPoint (PTMP) display messages over a mobile cellular telecommunications infrastructure for supporting a number of multi-user applications including multi-user interactive applications in the case of interactive display messages. Exemplary applications include a consumer survey, a multi-player game, a Content on Demand application, and the staggered broadcast of the same interactive display message over different geographical areas served by different Base Transceiver Stations (BTSs).

Abstract: Cellular emergency notification service transmitting Point-To-MultiPoint (P2MP) emergency service messages on one or more mandatory non-user configurable P2MP emergency channels to all available personal cellular telecommunications devices in one or more selected cells thereby ensuring mandatory reception.

Abstract: For use in a cellular telecommunications network including a plurality of individually addressable Base Transceiver Stations (BTSs) providing bidirectional signal coverage over a predefined geographical area, capable of transmitting Point-To-MultiPoint (PTMP) messages over a Point-To-MultiPoint Service (PTMPS) functionality, and capable of transmitting Point-To-Point (PTP) messages, streaming of a substantially continuous stream of mostly different content, at least some interactive display messages on at least one personal cellular telecommunications device prior to their automatic discarding irrespective of their having been displayed or not.

Abstract: For use in a cellular telecommunications network including a plurality of individually addressable Base Transceiver Stations (BTSs) providing bidirectional signal coverage over a predefined geographical area, capable of transmitting Point-To-MultiPoint (PTMP) messages over a Point-To-MultiPoint Service (PTMPS) functionality, and capable of transmitting Point-To-Point (PTP) messages, streaming of a substantially continuous stream of mostly different content, at least some interactive display messages on at least one personal cellular telecommunications device prior to their automatic discarding irrespective of their having been displayed or not.

Abstract: The present invention is directed to the use of concatenatable Point-To-MultiPoint (PTMP) broadcast messages for displaying display messages, and in particular long display messages requiring two or more PTMP broadcast messages, on personal cellular telecommunications devices. The present invention is achieved by the provision of a pseudo-header including a display message identifier, a PTMP broadcast message field for specifying the number P?1 of PTMP broadcast messages to transport an entire display message, and a PTMP broadcast message counter Q=(1, 2, . . . , P?1, P) for specifying the location of a PTMP broadcast message in that sequence. A pseudo-header may alternatively enable concatenation of two or more macromessages into a supermacromessage.

Abstract: For use in a cellular telecommunications network including a plurality of individually addressable Base Transceiver Stations (BTSs) providing bidirectional signal coverage over a predefined geographical area, capable of transmitting Point-To-MultiPoint (PTMP) messages over a Point-To-MultiPoint Service (TMPS) functionality, and capable of transmitting Point-To-Point (PTP) messages, streaming of a substantially continuous stream of mostly different content, at least some interactive display messages on at least one personal cellular telecommunications device prior to their automatic discarding irrespective of their having been displayed or not.

Abstract: For use in a cellular telecommunications network including a plurality of individually addressable Base Transceiver Stations (BTSs) providing bidirectional signal coverage over a predefined geographical area, capable of transmitting Point-To-MultiPoint (PTMP) messages over a Point-To-MultiPoint Service (PTMPS) functionality, and capable of transmitting Point-To-Point (PTP) messages, streaming of a substantially continuous stream of mostly different content, at least some interactive display messages on at least one personal cellular telecommunications device prior to their automatic discarding irrespective of their having been displayed or not.