Abstract: Some embodiments of the invention provide techniques for identifying unintentional input to a mobile advertisement. Unintentional user input may be identified by determining a time interval between events (e.g., two events) relating to the user's interaction with the mobile advertisement, and comparing the time interval to a threshold time interval (e.g., a predetermined, static threshold time interval). If the time interval is shorter than the threshold time interval, then the user's input is determined to be unintentional. If the user's input is determined to be unintentional, then statistics relating to serving of the ad may be adjusted accordingly, so that the unintentional input does not skew ad performance metrics, and does not cause the advertiser to bear unnecessary costs.
Abstract: Embodiments of the invention provide techniques that enable users to create mobile advertisements having any of several formats. In one format, one or more animated elements may be displayed as an ad transitions from one display state to another. In another format, one or more elements of the mobile advertisement may react to input by a viewer of the mobile advertisement. In yet another format, a viewer may cause a banner ad to expand by “sliding” an element in a given direction, and/or in accordance with a specified pattern.
Abstract: Some embodiments of the invention provide a mobile advertisement content development and management platform which may enable users without programming expertise to create mobile advertisement content suitable for display by, and distribution to, a wide variety of mobile devices and platforms. The platform may, for example, assist users with various aspects of creating rich media mobile advertisement content, associating a set of advertisements with one or more campaigns, managing ongoing campaigns, and/or measuring the effectiveness of campaigns and individual mobile advertisements.
Type:
Application
Filed:
May 4, 2012
Publication date:
February 13, 2014
Applicant:
Celtra Inc.
Inventors:
Matevz Klanjsek, Jaka Jancar, Aleksander Kmetec, Mihael Mikek
Abstract: Some embodiments of the invention provide a mobile advertisement content development and management platform which may enable users without programming expertise to create mobile advertisement content suitable for display by, and distribution to, a wide variety of mobile devices and platforms. The platform may, for example, assist users with various aspects of creating rich media mobile advertisement content, associating a set of advertisements with one or more campaigns, managing ongoing campaigns, and/or measuring the effectiveness of campaigns and individual mobile advertisements.
Type:
Application
Filed:
July 24, 2012
Publication date:
February 13, 2014
Applicant:
Celtra Inc.
Inventors:
Matevz Klanjsek, Jaka Jancar, Aleksander Kmetec, Mihael Mikek
Abstract: Some embodiments of the invention provide a mobile advertisement content development and management platform which may enable users without programming expertise to create mobile advertisement content suitable for display by, and distribution to, a wide variety of mobile devices and platforms. The platform may, for example, assist users with various aspects of creating rich media mobile advertisement content, associating a set of advertisements with one or more campaigns, managing ongoing campaigns, and/or measuring the effectiveness of campaigns and individual mobile advertisements.
Type:
Application
Filed:
July 24, 2012
Publication date:
February 13, 2014
Applicant:
Celtra Inc.
Inventors:
Matevz Klanjsek, Jaka Jancar, Aleksander Kmetec, Mihael Mikek