Abstract: A method, apparatus and system of character expression in a geo-spatial environment are disclosed. In one embodiment, a method includes generating a community network of user profiles, each user profile associated with a specific geographic location, associating a first user with a first user profile, providing a first character expression associated with the first user profile, generating a first display view to include a three-dimensional map view embodied by the community network, the first character expression, and the first user profile represented at a location in the three-dimensional map view associated with the specific geographic location of the first user profile, and simultaneously representing other user profiles adjacent to the first user profile in the three-dimensional map view. The method may also include providing elements as a part of a commerce transaction and enabling the commerce transaction via a user profile.